video title: Radio Voices in the Crowd
video link:
video source: SacTVnews
published on YouTube on May 29, 2013

more info:
duration 1:44 minutes

Radio Voices in the Crowd "Video of the Day" review by Alex Cosper on May 29, 2013

This video captures some words from some former Sacramento radio talent that happened to be in the crowd at the tribute show to Skip's Music on Saturday, May 25. I asked both Kil R Bee and Gordy Gomez about their thoughts on today's radio and they both agreed that radio isn't what it used to be. Both jocks were on the air in the 70s, 80s and 90s here in Sacramento and watched the business change in the mid-nineties from a community-oriented presentation to a much less local and more corporate presentation. It's funny because no matter who I talk with about this topic - whether it's pros or fans - there is an omnipresent voice that continues to grow louder in volume that radio has become a useless medium for the common person.

As Kil R Bee points out in this clip, music can be found in many places, so people do not rely on radio for music anymore. Radio personalities, which was one of the big expenses corporate radio decided to cut, had a lot to do with radio's popularity in its 60s-90s heyday. Nevertheless, the short list of corporations than run most radio stations in major markets, are content with low cost voice-tracked automation instead of live local talent. It was bizarre that the Sacramento Music Scene was not a scene for radio banners. At one time local radio stations wanted their names visible at these types of events but apparently not anymore.

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