video title: Political TV Ad Analysis
video link:
video source: SacTVnews
published on YouTube Nov. 5, 2012

more info:
duration 5:58 minutes

Political TV Advertising Analysis "Video of the Day" review by Alex Cosper on November 5, 2012

Frank Casanova of The Studio Center explains to us in this video how effective political TV advertising can be. Several such ads have been produced at his video production facility. He believes that the production and content can make a difference, but usually late in an election cycle people start to burn out on the ads. There gets to be a point where people have made up their minds and ads don't matter. At the same time, Frank believes that messages can shape elections.

He also notes that California had two major examples in the last election (Meg Whitman for governor and Carly Fiorina for U.S. Senator), in which the candidate who spent the most money on TV ads did not win the election. In those cases the negative ads did not resonate with voters, whereas negative advertisement can work as entertainment, if done effectively.

Frank Casanova Interview Series

1. Video Production
2. Tour of The Studio Center
3. A Local Film Called Underwater
4. Local Filmmaking in the Digital Age
5. Monetizing Local Video Production
6. Political TV Advertising Analysis

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