video title: Alex Cosper Interviews Michele Jennae, August 2012
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video source: SacTVnews
published on YouTube Aug. 17, 2012

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duration 13:34 minutes

Interview with Michele Jennae of The Indie Times "Video of the Day" review by Alex Cosper on August 17, 2012

Michele Jennae is Editor-In-Chief of The Indie Times, which puts the spotlight on indie writers, artists, musicians and dancers. Michele explains her transition from corporate sales and marketing with an advertising agency to her love of independent writing, music and video. She and Publisher Bill Walker launched The Indie Times in January 2012 and it was in Alexa's Top 100,000 within the first four months. She also teaches social media classes through her other venture Influensphere. Part of her interest in indie talent is helping people merge the worlds of business and art.

She has spoken at the Sacramento Valley State of the Music Industry Forum headed by Eric Chun of Creative Music Services as well as American River College about the indie music business. She also gives social media lectures at the Art Institute. Since May 2012 Michele has hosted an internet radio show on HotMix106.5 Tuesdays and Thursday mornings from 9am to 10:30am. She tweets and chats with listeners during the show. One of her favorite indie songs she plays on the show is called "We Were Young" by My Mathematical Mind, an electropop band from Canada. Michele explains how the station supports SoundExchange, which pays artists and she encourages listeners to purchase downloads.

I wanted to interview Michele because I consider her one of the leaders of the local scene who is setting an inspiring example for entrepreneurs. She understands that a person can make a living at what they love and she understands the importance of pursuing dreams. The indie revolution is underway and we are already seeing a major shift occuring in pop culture that is becoming more and more inviting to indie artists. Technology has been an important part of the puzzle in building a platform for people to express themselves. The next step is bringing people together through interviews and internet radio shows.

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