video title: Natalie Cortez & The UltraViolets at Chavez Park 1999
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video source: SacTVnews
published on YouTube May 5, 2012

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duration 5:22 minutes

Natalie Cortez & The UltraViolets at Chavez Park 1999 "Video of the Day" review by Alex Cosper on May 5, 2012

The year was 1999. The music industry was at its all time peak and Sacramento was a hot scene on the music industry radar. Over a half dozen bands from the area could claim to have been signed or were about to be signed by major labels. Jerry Perry's Alive & Kicking publication covering the local scene could be found all over town. Concerts in the Park at Caesar Chavez Park across from City Hall were vibrant and drew crowds of all ages. Natalie Cortez & The UltraViolets were top contenders to be the next big band from Sacramento. They had released a series of CDs that contained hit-sounding pop/rock/alternative gems that marked them as one of the top acts on the city's first internet radio station called "Sacramento Music" (later changed to SacLive).

I shot this video of their performance at Chavez Park on July 30, 1999. It captures local scene leader Jerry Perry on stage and handing out his publication to people in the crowd. In this matter he was able to build up a respectable following for Alive & Kicking, which was a key vehicle for filling up the park during its reign from 1996 to 2009. Natalie announced an upcoming show that her band would be opening for legendary act Dave Wakeling, who had hits in the 80s with General Public. The band continued to perform throughout the 2000s and won local awards from Sacramento News & Review. Natalie Cortez & The UltraViolets may have gone further had the music industry not fallen apart financially in 2000, leading to less signings. Read more about independent music at Playlist Research.

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