video title: Sacramento 80s Radio Montage
video link:
video source: SacTVnews
uploaded on YouTube Apr. 5, 2012

more info: Playlist
duration 9:37 minutes

Sacramento 80s Radio Montage "Video of the Day" review by Alex Cosper on April 7, 2012

Chris Collins, Kil R Bee and I got together on March 31, 2012 to talk about Sacramento radio in the 1980s. We covered several topics from programming strategies to jock performance to stirring up controversy. This montage delivers an historic overview of not just Sacramento radio in the 1980s, but what what also going on across the nation as dance stations like FM 102 began attracting more listeners than the traditional pop sounding stations like KWOD or KROY. Identities of all three stations shifted in the late 80s. In 1989 KWOD's slogan was "no rap crap" as it leaned toward pop songs, yet within a year KWOD, like KROY, began to play lots of rap. But neither KWOD nor KROY could beat FM 102 by mirroring them so both stations changed formats. KROY became classic rocker 96.9 The Eagle and KWOD started playing modern rock in 1991, which you can read all about in The Rise of Alternative Radio.

Three top 40 stations in a market the size of Sacramento was rare at that time, as two stations playing the latest hottest hits were the norm per major market. Sacramento became one of the top 30 radio markets in the nation back in the early 1990s. The market ranked #31 in 1989 and was #30 by the Spring of 1990. It has continued to climb as high as #26. There was a sense in the 80s that the entire scene was growing as far as radio, music and entertainment. Then in 1996, as the montage highlights, new laws allowed big biz to take over the radio industry as most of Sacramento's stations quickly got snatched up by three big companies. The result was higher advertising rates reaching lower market shares. Now what would it take to revive the spirit of regional businesses? One suggestion is freeform radio or something like it online that opens the doors to new creative ways to do things. Read more about Chris Collins here. Read more about Sacramento Radio History at Playlist Research.

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