video title: Interview with Chris Collins: End of the Zoo
video link:
video source: SacTVnews
uploaded on YouTube Apr. 6, 2012

more info: Playlist
duration 9:24 minutes

Interview with Chris Collins: End of the Zoo "Video of the Day" review by Alex Cosper on April 6, 2012

Chris Collins talks about how the Morning Zoo came apart following a series of management changes. Following the departures of Marty Greenberg and Brian White, a new management team started making budget cuts. Collins had topped out near $300,000, which was most likely the highest salary in Sacramento for an air personality. It may even be the highest radio salary of all time in Sacramento. The new management started trimming the Morning Zoo roster, cutting out Mike Reynolds then Kil R. Bee. Collins held on until November 1992 before they fired him, but gave him a huge severance check.

But Collins didn't just forget about it. He collected information then a year later he sued KSFM, which quickly ended in a settlement that benefitted Collins. He had become comfortable with his work in Sacramento, which had expanded to calling UC Davis and San Jose Sharks games. But Collins was back on radio within a week doing 9a-12noon on talk station 650 KSTE. Collins looks back at FM 102 as a long lasting success, partly due to the moves he made back in the eighties, which eliminated the competition and opened the door for KWOD to venture into modern rock. Read more about Chris Collins here. Read more about Sacramento Radio History at Playlist Research.

Update: June 23, 2013

There's still no word of a Zoo revival, but Kil R Bee interviewed with SacTV again in May 2013 to talk about the radio industry. His comments remain inline with this interview series that corporations don't want to invest in talent. What's fascinating is every industry has to invest in something to grow. Radio has focused on automation software as its big investment, which unsurprisingly, still isn't paying off. Personality was clearly the key to radio becoming a part of people's lives in the 60s through the 90s. But in the corporate era since loosened regulations of the 1996 Telecom Act, not many people talk about their favorite radio personalities or morning shows. Personality simply isn't as good on radio in the new century, not due to lack of talent, but due to poor corporate decision making.

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