video title: Interview with Chris Collins: Radio Competition in the 1980s
video link:
video source: SacTVnews
uploaded on YouTube Apr. 5, 2012

more info: Playlist
duration 8:11 minutes

Interview with Chris Collins: Radio Competition in the 1980s "Video of the Day" review by Alex Cosper on April 5, 2012

Chris Collins talks about radio competition in the 1980s, particularly about FM 102, where he was Music Director and then Program Director on top of hosting the Morning Zoo vs hit music competitor KWOD. Collins talks about his strict focus on beating the competition as head of the Zoo. He emphasizes how you have to do more than your competition. Collins' first goals after arriving at FM 102 in March 1980 was to beat KZAP and K108. By 1983 KWOD had emerged as FM 102's main competitor. I started at KWOD in 1984 under Music Director Mr. Ed Lambert, who Collins praised as a legitimate competitor. By 1988 I had become the Music Director, three years before becoming Program Director.

It was at that time in the late 80s when the competition between FM 102 and KWOD seemed the most dramatic. Collins recalls the slander lawsuit that manifested from Collins devoting a few hours of his morning show to criticizing KWOD owner Ed Stolz and jock Pat Garrett, who went on the air the previous night making several jokes that included the word "fag." Collins responded to several listener complaints about Garrett's use of the term. Although Stolz lost the suit, he appealed to not only the California State Supreme Court, but to the United States Supreme Court as well. Collins ultimately prevailed in the historic case that marked a major victory for freedom of speech advocates.

Read more about Chris Collins here. Read more about Sacramento Radio History at Playlist Research.

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