video title: Interview with Robert Williams: 70s Rock Scene
video link:
video source: SacTVnews
uploaded on YouTube March 30, 2012

more info: Playlist
duration 7:58 minutes

Interview with Robert Williams #2: 70s Rock Scene "Video of the Day" review by Alex Cosper on March 30, 2012

Robert Williams says that while he was KZAP's Program Director by the mid seventies creative talent and risk taking were proven to be successful for both radio and artists. He talks about growing up on Bay Area radio before moving to Sacramento. Williams credits KMPX and KSAN programmer Tom Donahue as the architect of freeform radio, which inspired other stations to play album cuts. Williams says that his association with Donahue is how he was able to hear tapes of artists such as Creedence Clearwater Revival, Grateful Dead and Jefferson Airplane before the records came out. They became friends and once Donahue even let him do a show on KSAN.

Williams says that record labels favored stations with ratings but as KZAP's stature grew, labels started to pay closer attention. His first time on KZAP happened because everyone else at the station wanted to go to a Grateful Dead show. KZAP was like a fun house, run similar to a college station, where jocks experimented with music, adding echo to artists like Moody Blues. Throughout the seventies the station based programming surprises more on rarities than rotations. Williams says at one point some KZAPers lived in a commune house not far from the station. Read more about The Legend of KZAP at Playlist Research.

1. Jeff Hughson Interview #1: The Dawn of Freeform Radio
2. Jeff Hughson Interview #2: The Birth of KZAP
3. Dennis Newhall Interview: 70s Freeform Radio
4. Robert Williams Interview #1: KZAP Programming
5. Robert Williams Interview #2: 70s Rock Scene

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