Frank Casanova, who operated The Studio Center production facility with his brother Fred, died in
Sacramento October 19, 2023. He facilitated many corporate and political videos in Sacramento
at his studio near Cal Expo over many years until it closed in 2017. It eventually was renamed
Sacramento Media Center. Frank produced videos for former California Governor
Arnold Schwarzenegger and singer Olivia Newton-John, among other celebrities. His studio was where
SacTV began one of its first interview series with Frank. His friendly approach to film and video production for the local region and
beyond impacted many media careers. Here's a video series Frank did with SacTV in 2012.
Alex Cosper Interviews Frank Casanova
Frank gives some background on Studio Center activity while it was in operation, which continued through
2017, five years after this video series. The facility was home to several local film and video production
experts who rented space from Frank and his brother Fred. In this video he discusses some of his projects,
including working with Schwarzenegger.
Sacramento Video Production Tour with Frank Casanova
This segment is a tour through The Studio Center, with a focus on the main production studio. He explains the advantages of seamless
walls, a high ceiling and production props. He also breaks down the technical significance of a green screen and how it's used
as a backdrop for anything imaginable.
Local Filmmaking in the Digital Age
Video has been moving toward digital technology throughout the 21st century, which Frank explains in this segment. He talks about how
digital is steadily replacing hardcopy formats such as DVD for archiving films and videos.
Monetizing Local Video Production
Questions about how to monetize local videos are answered by Frank, who talks about online revenue opportunities in the
early stages of online video evolution. He points out that many people at this stage are happy just to have their video seen for free online and
the possibilities the future will bring to video creators.
Political TV Advertising Analysis
With plenty of experience in crafting TV ads for local politicians, Frank discusses essential elements that go into
campaign ads and why some commercials are more effective than others. He clarifies that message is just as important
as presentation.
