video title:
Caron Vikre's Life at Tower Records
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published on YouTube on November 3, 2013

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duration 9:02 minutes

Caron Vikre's Life at Tower Records "Video of the Day" review by Alex Cosper on November 3, 2013

Caron Vikre not only released several recordings in Sacramento, she worked at one of the city's top legendary businesses, Tower Records. During the mid 80s she was a CD Buyer for the store at Watt & El Camino, which is now health food store Fresh Choice. Her job was to purchase the CDs from the labels that she thought would sell and then resell the CDs to the public. In this interview she explains the perks and pressures that came with reporting record sales to Billboard. At that time only select stores reported to the music industry magazine, which used the data for their charts. Consequently, record labels tried to encourage people like Caron to bend the results in their favor. As Caron notes it was an era when recklessness was part of the music business.

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