video title: Sacramento Airwaves Part 2: Radio Evolution
video link: http://youtu.be/58tTYnb1e-o
video source: SacTVnews
published on YouTube on March 13, 2013

more info: SacTV.com
duration 9:15 minutes

Sacramento Airwaves 1950s-1960s
SacTV.com "Video of the Day" review by Alex Cosper on March 13, 2013

The Sacramento radio dial expanded in the 1940s with more AM stations and some sister properties on the FM band. This video marks the second of two videos of my presentation for Sacramento Old City Association at Midtown Village Cafe on Saturday, March 9. As television replaced radio as the most popular form of media in the late 40s/early 50s, radio began searching for new forms of programming to hold the attention of younger audiences. They were greatly helped by the emergence of three events: the rise of rock and roll music, top 40 programming inspired by repetitive jukeboxes in bars and transistor pocket radios. KGMS (1380 AM) became the first station in Sacramento to capitalize on playing popular songs in regular rotations starting in the 1950s. Later in the decade KROY (1240 AM) and KXOA (1470) began playing the hits as well.

After KGMS dropped pop hits in 1962, KROY and KXOA became competed for the top 40 audience, with KROY being the chronic winner, except for a brief period in the mid sixties. KROY dominated the market and was the number one station in town from 1968 to 1974 while KFRC, which could be heard in Sacramento, was the top 40 champion of San Francisco. In 1968 KZAP (98.5 FM) began attracting listeners who were tired of top 40 by offering a freeform format in which jocks played whatever they wanted. KZAP did not just play album rock, as they mixed in classical, jazz, blues, country, R&B, folk or anything DJs decided to bring from home. Find out more about this revolution by reading about The Legend of KZAP.

Sacramento Airwaves 1920s-1940s
Sacramento Airwaves 1950s-1960s
Sacramento Airwaves 1970s-1990s


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