KWOD 106.5 was a fun independent alternative radio station in the 90s, dominating the Sacramento rock
scene. Mike Lidskin on Twirl Radio asked me questions about
programming KWOD in its heyday as an alternative station. I explained to Mike that one of my best
memories was helping elevate Cake to a national level.
Back in the 90s, before corporate consolidation
completely changed the sound of radio by abandoning local culture and focusing on national music and
advertising, it was possible for a local artists to gain attention nationally if their songs performed
well locally. These days the music and radio industries operate far away from that process as the trend
has consistently moved toward tighter national playlists.
In this final segment of our interview series
we discuss how radio has changed since the 90s when commercial radio jocks had much more freedom to express themselves
than they do now.
Twirl Radio Interview Series: Mike Lidskin and Alex Cosper
Below are a series of interviews between Mike and me. In the first one Mike interviewed me in January
2012. A year later I returned to Twirl Radio as Mike and I interviewed each other on January 19, 2013.