video title: Papa Roach Asks the Fans (Part 1)
video link: http://youtu.be/Rf5YdKJKmUI
video source: ElTonalRecords
uploaded on YouTube Aug. 30, 2011

more info: PapaRoach.com
duration: 2:15 minutes

Papa Roach Interacts with Fans about Musical Direction

SacTV.com "Video of the Day" review by Alex Cosper on Jan. 18, 2012

Papa Roach demonstrates how to use video for fan interaction. In this footage presented by their label, El Tonal Records, singer Jacoby Shaddix asks questions for fans about what they want musically from the band and fans respond. The montage of responses paints a wide canvas for the band to play with. While the band has sold millions of albums punching out hard rock, they seem to be moving toward a broader range of rock.

Jacoby asks fans in this video if they want to hear more pop, acoustic, electronic, punk or metal. He adds that fan opinions matter and that's why the group makes music. The responses point to more variety. He also asks fans what their favorite Papa Roach songs are as fans recite a wide range of their discography that now spans over a decade. The video is unique because it gets the audience involved with the music planning for the band's next album, which they will be working on in 2012.

The band is from Vacaville but is celebrated as a Sacramento band due to the volume of shows they've done in the area. Of course, they've toured the world and done well with a string of albums that began in 1997 and exploded three years later with their major label debut on Dreamworks Records, Infest, which spawned the alternative smash "Last Resort." Their follow-up album Lovehatetragedy was also on Dreamworks in 2002 before they moved on to Geffen for three albums. The band's most recent album, Time For Annihilation ... On The Record And On The Road, on was mostly live recordings. On December 12, 2011 NME reported that Shaddix plans to expand the musical direction of the band on their eighth album to include reggae and electronic flavors as well as metal.



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