Sacramento Independent Web Designers
by Alex Cosper, August 5, 2012
Deciding on a web designer is an important move in establishing your independent business. A website makes
it possible for anyone to find your business instantly, whereas almost any other medium has speed bumps.
Listening to radio or watching TV all day or combing newspapers and magazines isn't going to help you find the best
web designer, but searching the internet might. The same is true of any business, especially an independent
business.
The first decision you should make is hwo simple or complex of a website you want. There are plenty
of ways to promote your business for free online without even having a webiste. But having a website is
a big step in solidifying credibility and establishing a central place where anyone can always find your
business. Important things to remember about web design are: 1) an informative content site usually performs
better than a fancy website with no real content, 2) page titles that include niche keyboards help bring
traffic to your site and 3) search engines give higher priority to sites with lots of text than sites with
mostly graphics.
Simple websites can be designed using HTML or a WYSIWYG web editior. More elablorate websites add cascading
style sheets (CSS), which help you make universal changes to web page layouts. JavaScript is a language that
helps animate web objects and create dynamic content, such as rotating banners. You don't have to learn how to
write JavaScript to be able to use it on your web pages. Cutting and pasting code is all you really need to
understand. The same is true with video. All you need to do to post a YouTube video on your site is copy and paste the embed code in your HTML. More advanceed websites use HTML5 and database solutions.
Web designers are not always graphic designers but sometimes they can be. A good graphic designer is experienced
with Adobe software such as PhotoShop, InDesign and Illustrator. PhotoShop by itself can help you create logos,
but there are also free logo design sites for making basic professional logos. Integrating your site with a
social network page on Facebook or Twitter can help make your web presence more interactive. If you need an
affordable web host GoDaddy is a good choice. Here are some independent Sacramento web designers.
Big City Designs
Chris Janus
Igor Pilichev
Keri Christian
Kollen Powers
Kapell Web Design
SK Designs
Ted Angel
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